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Module Four: Identifying and Addressing Customer
Needs
customer's value in their interactions with your organization. What do
they want? What do they need? The most obvious way to find out what
customers want and need is to ask them. Businesses spend lots of time
and money surveying customers, and they often come up with valuable
feedback. But the people on the front lines of customer service, people who interact with customers on
a daily basis, can gain useful insights into what customer's value just by listening to them and observing
them.
The next step, once you have identified customer needs, is to commit yourself to meeting them. But you
can’t stop there. To provide exceptional service, you need to go the extra mile to show customers how
important they are to your organization.
Endeavors succeed or fail because of the
people involved. Only by attracting the best
people will you accomplish great deeds.
Colin Powell