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Each and every one of us serves customers, whether we realize it or  
not. Maybe youre on the frontlines of a company, serving the  
people who buy your products. Perhaps youre an accountant,  
serving the employees by producing their pay checks and keeping  
the company running. Or maybe youre a company owner, serving  
your staff and your customers.  
This workshop will look at all types of customers and how we can  
serve them better and improve ourselves in the process.  
The single most important thing to realize  
about any enterprise is that there are no  
results inside its walls. The result of a  
business is a satisfied customer.  
Peter Drucker  
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