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Providing excellent customer service to internal customers sets a positive tone for all personal
interactions. If internal customers receive excellent customer service every day, they will consider this
the norm. If they interact with external customers, they are likely to treat those customers the way they
have been treated. Excellent customer service, like most types of human behavior, is contagious.
The quality of service you provide to internal customers ultimately affects the quality of service your
company provides to external customers. Even if you never interact with someone outside your
company, you are still engaged in customer service. An internal customer may look for any of the
following:
Materials
Information
Instruction
Participation
Assistance
Internal customers are the people in our own organization who are dependent on us for without whom
they cannot perform their tasks to maximum efficiency, and this has either a direct or an indirect effect
on the external customer.